CYNN

Hsin-Yi Wang

Cynn (Hsin-Yi) is a digital designer based in London

Working through graphic design and media, now specialise in UIUX, Visual Design

Digital design
 

Responsive web redesign that improves user experience and brand visualisation of a content-heavy editorial website

 

UIUX design | April 2022

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Development of a new brand identity based on UX and marketing research

 

UI design system, Teamwork |  May 2022 

Reconstruct the user flow and refresh the UI design of an iconic healthcare app in the UK

UIUX design | Dec. 2021

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Other media
 

Main deliverables for UIUX

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Structure

Structure a clear user flow and  information architecture  based on the insights and findings

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Iteration

Develop design from wireframe to hi-fi prototype for responsive website

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Interaction

Validate and test the prototype, create interaction for a better  user experience 

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Design system

Follow the material design guideline, maintain an organized design system 

I also can do...

5 years + professional experience, design from icon, logo, poster to business presentation

Passionate at creating motions for expressing interactive ideas

Academic experience in making artistic illustration and animation

 

About me

Hi! I am Hsin-Yi,
you can call me Cynn 

 

I am from Taiwan, stayed in Tokyo and Edinburgh, now based in London.

I am a multifaceted designer and artist with a fine art and architecture design background, working across multimedia, from 3D visualisation and motion graphics to UIUX. Having worked in diverse artistic and design environments, I am proficient in visualising insightful ideas into a dynamic visual story.

My multiple identities make my practice bridge the junction between design thinking, digital technology and creativity. As a designer, I value tackling challenging problems, trying new approaches and bringing innovation in an organised process. At the same time, as an artist, I am passionate about creating my unique aesthetic across distinctive media based on critical research.

 

In my free time, I also do sketches, illustrations and photographs.

As a designer & artist

2022

Freelance Digital Designer 

Edinburgh, London, UK 

Apart from personal projects, I have collaborated remotely with these design & art companies as a digital freelancer in the past two years. While I have different roles collaborating with these companies, I am dedicated to delivering clients' high-quality visual design/artwork.

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UIUX Designer at NEX Foundation

Seattle, US | Digital Start-Up | Part-Time

March 2022 - Present

  • Working closely with UIUX designers, PMs and developers to develop digital platforms, participating in media & other digital product projects from end to end in an agile environment

  • Building design guidelines and brand standards to create a more vivid and sustainable brand identity 

  • Delivering visually appealing graphic assets for the marketing team

2021

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Contract Artist at MinColors Artroom

Taipei, Taiwan | Art agency | Cooperation

September 2021 - Present

2017

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Visual Designer at Pei Hune Wang Architect

Nantou, Taiwan | Architecture Studio | Full Time, Part-Time 

July 2017 - Present

I used to be a Full-Time designer in this architecture studio in Taiwan for 2 years+; ever since I moved to the UK, I still often offer design solutions and remote consultancy for the studio, including:

  • Building their first website for commercial promotion

  • Offering delicate architectural 2D & 3D drawings, creating compelling business presentations to win 10+ competition

2013

Architecture Designer at King Shih Architect

Taipei, Taiwan | Architecture Studio | Full Time

Dec 2013 - June 2017

  • Worked in a highly productive environment, having the ability to manage various spatial design projects on a tight schedule while maintaining the quality of detailed design drawings 

  • Experienced in conducting B2B and B2C architectural projects, led design from concept to completion as job captain

  •  Participated in international competition, cooperating with the design teams from Japan and Netherlands

2012

International Internship at Kengo Kuma and Associates

Tokyo, Japan | Architecture Studio | Internship

July - Sep. 2012 

Worked at the global award-winning architecture studio with a scholarship as an architecture intern

Exhibition

2021

When are you going to cut the grass?

at the IUCN WCC, Marseille, France (Coming soon)

Planted, Art Walk Porty Festival, Edinburgh, UK

as part of the ECA Summer Programme 2020, Edinburgh, UK

Deep Time Fable

MFA Contemporary Art Practice Degree Show, Edinburgh College of Art, Edinburgh, UK

Online gallery, MinColors Art Agency, Taiwan

Global design graduate show 2021, Online

2020

A Different Time

Solo show, Edinburgh College of Art, Online

The Scale of Flood

Group show, Edinburgh Centre for Carbon Innovation, Online

Winter Rhythm

A Continuation of Autumn, Johnson Terrace Wildlife Reserve, Edinburgh, UK

2019

Go with the Flow

Envelop, Tent Gallery, Edinburgh, UK

 

Autumn Hues

By Leaves, We Live, Johnson Terrace Wildlife Reserve, Edinburgh, UK

Workshop

2021

Google UX Certificate

UX Bootcamp

Issued by Coursera, Online

2020

How to Become an Artist

Group Workshop, Web design & User research

As part of the Contemporary Art Practice programme at ECA, Online

2012

Asian Talented Architecture Student Workshop

Best choice, Taipei, Taiwan

2011

TungHai Architecture Summer Workshop in Rome

Rome, Italy

2010

Photography in Nature Summer Camp

Best choice, Taichung, Taiwan