Marketing and UI design for the NHS app
This is a case study of digital marketing to design a touchpoint for audiences to introduce the newly launched “Joint Health” section of the NHS app. My research method comprises marketing strategy and user research, presenting the collaterals by UI design.
My Role
Product designer
UI designer
Type
Landing pages
Marketing strategy
Key Deliverables
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Digital Marketing
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User Research
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User Interface
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Illustration
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Graphic design
Tools
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Google Forms
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Figma
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Procreate
Prompt
Design a touchpoint for the elderly audience to get to know the new “Joint Health” section of the NHS app.
Goal
Find out the most effective marketing solution to reach out to the target audiences, design a product marketing collateral based on the strategy.
Design Process
Research
Define the audiences
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NHS Marketing methods
According to the information from NHS Digital, there are certain existing methods that they often use to approach the target audiences. The most effective way to advertise their service is by sending texts.
Analyse & Define
Analyse the marketing methods
The form is made for analysing the marketing methods so that I can define which collateral is the best solution for advertising.
Define the main collateral
Based on the marketing methods I found from previous research, I then compare different marketing collaterals to define the solution. A landing page is the best choice to approach the target users, also it is related to other collaterals which make it to be the most effective way to advertise the product.
Ideate
Create the User flow
There are two main user flows to reach out to the landing page. In the primary flow, users will receive NHS/GP text then be directed to the landing page and introduced to the main product.
Landing page design
(Mobile phone)
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Landing page design
(Webpage)
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Conclusion
Pros and cons of launching a landing page
